SONOMA, Calif. (AP) — Calling the Confederate flag an "insensitive symbol" he personally finds offensive, NASCAR chairman Brian France said the sport will be aggressive in disassociating the symbol from its events.
"We want to go as far as we can to eliminate the presence of that flag," France told The Associated Press on Saturday. "I personally find it an offensive symbol, so there is no daylight how we feel about it and our sensitivity to others who feel the same way.
"We're working with the industry to see how far we can go to get that flag to be disassociated entirely from our events."
Earlier this week, NASCAR said it backed South Carolina Gov. Nikki Haley's call to remove the Confederate flag from state capitol grounds, and noted that it bars the flag symbol in any official NASCAR capacity.
But banning it on race track property is a much larger task for NASCAR, which began as a Southern sport and many of its fans still embrace the flag. It flies atop campers and at camp sites at many races as fans spend entire weekends in either the infield or surrounding areas of track property.
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